Our next INTRApreneurial guest is the Chief Marketing Officer behind the global self tan sensation, BONDI SANDS! As one of their earliest staff hires, Alex is knocking on the door of her 5-year anniversary with the dominating FMCG brand, having seen it grow from a team of 4 to 45, with offices in Melbourne, LA and London. So how exactly did she land the coveted dream job, combining her passion for business, marketing and beauty? In her very first podcast interview, Alex shares her trajectory to success, comparison being the thief of joy and the sobering journey of being made redundant at 23. We talk about this redundancy and the impact it had on her confidence and sense of value, the transition stage, a chance encounter and opening her next door.
Alex lets us in on the exact interview process she went through with Bondi to land the initial Snr Brand Manager role and the clever project she executed to seal the deal. What we loved from this chat was her emphasis on the iceberg paradigm and the reminder that the glamorous life we see online, comes with the hard work from behind closed doors. We hear what it was like to secure the legendary partnership with Walgreens (the USA’s retail giant) and leading the brand’s biggest activation at Coachella, including the learned lesson upon reflection.
Alex’s strong growth mindset, infectious attitude, and passion for the company she works for was evident from the start of our conversation, and a clear indicator of how she’s been able to reach C-Suite at one of the most iconic beauty brands in the world. Listen, share, enjoy!!
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